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SMB Digital Marketing Conference: Software Will Eat Local
Today at SMB Digital Marketing, BIA/Kelsey Entrepreneur in Residence Warren Kay led a panel of heavy hitters to bat around operational and financial strategies for local media companies and early...
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SMB Digital Marketing Conference: ReachLocal’s Nathan Hanks
A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, “In ten years,...
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Digital East 2013: Traditional Media Continue to Rule
Speaking at Digital Media East 2013 today, I shared five themes we’re seeing in local media and among Small-Medium Businesses (SMBs): 1. Traditional Media rule… and will continue to do so. 2. Content...
View ArticleThe Ways of Zendesk
San Francisco’s Zendesk announced in an SEC filing its plans for a $150 million IPO. The company may break $100 million in annual revenues this year, and is not yet profitable (which may — or may not —...
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Solfo Raises Money, Becomes 'Connectivity'
Matt Booth hasn’t let any grass under his feet since taking the helm at Solfo/Yellowbot last year. The company has closed a $6.35 million Series A funding round, build up its team to include more...
View ArticleSMB Data Point of the Week: Most Popular Cloud-Based Services for SMBs
In our current Local Commerce Monitor survey of small and medium businesses, we asked SMBs what were the cloud-based services they used the most and which ones they were interested (or not) in adding....
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Vantage Points: The Myth of the Lonely Marketing Tech Robot
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views...
View ArticleSMB Data Point of the Week: Franchisees Have More Aggressive Plans Than Other...
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs)....
View ArticleNew BIA/Kelsey Report: Using Data to Optimize Sales Organizations
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than...
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